Lion Bars Multipack 4 per pack Lion Bars Multipack 4 per pack

This delicious four-bar multipack contains crispy wafers, chewy caramel and crunchy cereal covered in smooth milk chocolate.
LION® was launched in the UK in 1976 by Rowntree Mackintosh under the name "Lion Bar" with a strapline of "Crunch" - it meant "chew on it when you feel like a big bite" and quickly became a huge success with consumers.
Production was initially at the York plant in the UK, before moving to Fawdon, Newcastle in 1978.
In 1988 it was rebranded as LION® and is now sold in over 40 countries worldwide.
LION® products feature a rugged exterior and a combination of crispy wafers, chewy caramel and crunchy cereal covered in smooth milk chocolate.
The 1980 TV spot, "In the wild," featured real lions filmed on location in their natural habitat and made for compelling viewing, followed by the 1986 "Wild Thing" ads, again featuring the king of the jungle in his natural environment.
LION® contains no artificial colors, flavors or preservatives. Crispy wafers, chewy caramel and crunchy cereals covered in smooth milk chocolate with no artificial colors, flavors or preservatives.