{"product_id":"nice-rice-wholegrain-basmati-rice-500g","title":"Nice Rice Wholegrain Basmati Rice 500g Nice Rice Wholegrain Basmati Rice 500g","description":"Our signature sustainably grown whole grain Basmati rice is sourced from a select group of farmers based in Haryana, India. We use only the highest quality grains - aromatic, with a beautiful nutty flavour that makes other rice look like ordinary rice.\u003cbr\u003e That's better rice*\u003cbr\u003e\u003cbr\u003e *Better tasting riceWe include the single origin heritage variety Basmati in our range.\u003cbr\u003e No artificial colors, flavors or preservatives are used.\u003cbr\u003e \u003cbr\u003e*Earth-friendly rice farming has a shocking sustainability record. CO2-equivalent emissions from flooded rice paddies are a major contributor to climate change. In fact, beef is the only food with higher global emissions!! Nice Rice sources rice from pioneering farmers who value sustainability. We've reduced CO2-equivalent emissions by 49%. We're here to shape the future of rice.\u003cbr\u003e Our paper bags are fully recyclable. We use plastic-free and recyclable packaging wherever possible, from our dry rice paper bags to the tape we use to secure our deliveries.\u003cbr\u003e\u003cbr\u003e *A better way of doing business  \u003cbr\u003eTo support rice farming communities, we pay a premium price to farmers who practice sustainable agriculture, helping lift rural areas out of poverty and helping the planet at the same time.\u003cbr\u003e We also founded the Nice Rice Foundation, which donates 2% of its profits each year to directly fund projects throughout rural areas. Sustainably grown, \"a delicate grain with a sweet, nutty flavor and satisfying bite,\" it's rice, done better.","brand":"Nice Rice","offers":[{"title":"Default Title","offer_id":43838449746103,"sku":"NU-629444011","price":1599.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0542\/6085\/9063\/files\/629444011_0_640x640_bd86207d-3b5b-4e5e-8eba-8ea66f7343e5.jpg?v=1730735939","url":"https:\/\/kenzenuk.com\/en\/products\/nice-rice-wholegrain-basmati-rice-500g","provider":"KENZENUK","version":"1.0","type":"link"}